Powergen customer segmentation redefined for brand retention

UK barrier study to develop new brand proposition and marcomms mix to increase visitor numbers to Australia

Development of new global brand positioning and communications model for technology services brand
Dimension Data

Egg people research and profiling
programme - connect internal customer marketing to external customer experience

User research & parallel management
workshops to develop Associated New Media’s portfolio of online brands

Development of competitive belief
system for Churchill Insurance to
challenge for category leadership
through brand investment

Evaluation of the difference in user
experience between radio,TV & press to support share growth of the commercial radio brand

Current account switching study to drive new brand from RBS - modelling
differences between high street/ phone/internet service