our Intelligent market research methods inform communication and performance improvement
- Do you ever worry that conventional research is limited?
- So much of what people do is decided on a below-conscious level
- A gulf exists between what people say they will do and what they actually do
- respondents create justifications for why they act
- respondents project themselves as they would want others to see them
- People are subject to group conformity
- we go beyond those limits
- Key applications include ....
- communication audits
- Communications effectiveness
- Customer segmentation
- Customer journeys
- new product development
- pitch research
- employee engagement
- employee segmentation
- organisational development
- performance improvement
- social media analytics
- website personalisation