improve communications and drive performance
- people who appear to be similar can handle communication in completely different ways, intervention space can understand this and provide clients with the intelligence
- we can tell you why ....
- people in the real world don't do what they say in research
- persuasive communications don’t consistently translate into customer behaviour
- some internal communications succeed when others fail to connect
- stakeholders don’t get the message
- some communications invite rejection when they appear to be saying the same as others that gain acceptance
- we can tell you how ....
- communication works in both transmission and reception modes
- to get consistent meaning across to stakeholders with different views
- to build mutual recognition and shared understanding