| how
we identify the right buttons... |
| |
LAB (Language and
Behavioural Profiling) |
| |
| With its roots in neuro-linguistic programming,
LAB goes beyond the limits of conventional research to explore
the subconscious motivations of behaviour. |
|
 |
| |
In practical terms, Intervention
Space encourages
interviewees to use their natural language patterns to
talk about their experiences relating to a given context.
Interview transcripts are then analysed on two levels:
the patterns of speech used and the actual meaning of
what was said. |
| |
Having identified people’s
preferred patterns of
language and communication, you can talk them in
tones that are naturally compatible... |
| |
| ...develop
brand lexicons to apply to marketing that |
| mirror your audiences ways of speaking
and thinking |
| |
| ...create
greater alignment between the |
| organisation. its people, consumers
and the brand |
| |
...construct
a whole brand experience from the
patterns which emerge, making sure you |
